Samuli is a Helsinki-born, Manhattan-raised, and Bay Area-based visual storyteller focusing on documentary film, commercials, and branded content. He works most frequently as a director and producer, but is easily talked into picking up a camera or settling into the edit room as well.

Projects have led him into mayors’ offices, artists’ studios, county jails, and NBA athlete’s living rooms, and he’s produced shoots and assembled and led talented local production crews in cities across the United States. He’s almost as comfortable working from seat 22A as he is from his home office.

Whether behind the lens in a fashion house in Paris, a playground in the Bronx, or a workspace in San Francisco, Samuli seeks to honor the authenticity and humanity of every subject, and of the stories they hold. He’s infinitely curious about people and their passions and he asks a lot of questions.

Samuli is a member of The Video Consortium, and his short documentary The Violence of a Civilization Without Secrets was an official selection of the Sundance Film Festival.

Samuli's clients and collaborators include publications and institutions like Al Jazeera, Condé Nast Entertainment, Complex, GQ, The Whitney Museum of American Art, The New York Academy of Art, as well as brands like Xfinity, McDonald’s, and Walmart.